The Journal of Modern Craft 3.1



First issue of 2010

Editorial Introduction


The Multiple Modalities of the Copy in Traditional Japanese Craft by Christine M. E. Guth

“Traditional Art Crafts (Dento¯ Ko¯gei)” in Japan: From Reproductions to Original Works by Kida Takuya

Crafting Hip and Cool: David McDiarmid’s Handcrafted Lamb Suede Dancefloor Outifts, 1980–1989 by Sally Gray

Life in a Zulu Village: Craft and the Art of Modernity in South Africa by Anitra Nettleton (pdf)

Statement of Practice

Ardmore Ceramic Art introduced by Fée Halsted and Jennifer Fair Cohen

Primary Text Commentary

Overseas Education and Arts of West Africa by Tanya Harrod

Exhibition Reviews

Industrial Ceramics, or Ceramics at Home? by Alan C. Elder

Crafting Modernist Aesthetics by Hana Leaper

A Crafted Presence by Russell Baldon

Book Reviews

The Craftsman and the Critic: Defining Usefulness and Beauty in Arts and Crafts-Era Boston reviewed by Kenneth L. Ames

The Saturated World: Aesthetic Meaning, Intimate Objects, Women’s Lives, 1890–1940 and “Make It Yourself”: Home Sewing, Gender, and Culture, 1890–1930 reviewed by Leah Dilworth

African pottery in South Africa: Life after the village by Steven Smith

Beauty Ntshalintshali and Mavis Shabalala (2009). Guineafowl Tureen,  29 x 35 x 28cm. Masterpiece Collection: Ardmore Ceramics. Photo used with permission.

Beauty Ntshalintshali and Mavis Shabalala (2009). Guineafowl Tureen, 29 x 35 x 28cm. Masterpiece Collection: Ardmore Ceramics. Photo used with permission.

I agree with Bickford Berzock & Frank that ‘it is clear that today the market for African ceramics is outpacing scholarship. Published research on African ceramics is highly idiosyncratic and uneven in depth and cultural representation. Only a few traditions have been the focus of in-depth study by multiple researchers offering complementary perspectives’ (Bickford Berzock & Frank, 2007). Notwithstanding the lack of scholarly research, here I discuss the question of whether African ceramics is harboured or hindered by European industry, influence and appetite and its impact on village and studio practice.

The largest pottery studio in South Africa, Ardmore Ceramics, is an interesting case. It was founded by white South African artist, Fèe Halsted after she had trained a disabled black South African, Bonnie Ntshalintshali, and discovered a powerful dynamic in combining European and African craft traditions. By ingenuity, by thrift and by chance, Halsted developed the style that has made Ardmore Ceramics internationally renowned (Ardmore Ceramics, 2010). Not quite African nor European in neither aesthetic nor sensibility. Intricately decorated ware in a Western ceramic tradition, the work is brightly coloured and the forms unique, featuring flora and animal motifs with almost mythological figurines in fantasy narratives. The only thing African about them is perhaps the subject matter, the style of modelling and colouring. They seem to evoke a familiar African aesthetic, however they do not have a sense of traditional tribal pottery, the work more resembling narrative-based wood carvings of Malawi and Zimbabwe. Ardmore pottery would be most comfortable in an upmarket home, office or gallery; the concept is technologically European with an African aesthetic spin and justifiably heavy price tags. In 2008 eight Ardmore pieces fetched over GB£20,000 at Bonhams in London (Prendini Toffoli, 2008). The Ardmore website currently has a set of candlesticks for GB£7,500. Don’t get me wrong, I’ve coveted Ardmore Ceramics for years but have never quite had the funds to shell out for one. They are a fabulous example of co-creative practice. Each piece is made in stages of construction, sculpting and painting by different artists to produce a shared outcome.

The influence of the European drive for production and saleability might be a strong influence in the style evolution of the potters’ wares.

It seems that the successful African potters are for the most part discovered then engineered into greatness by Europeans. Without European business entrepreneurship these potters would, it seems have continued in their craft serving their communities. Their craft would then have remained in its pure, traditional and primarily functional form.

Ardmore is in stark contrast to traditional craft pottery of the African village. With the latter, clay is dug by hand, dried and ground like grain, hand built by coiling and burnished. Then wood or smoke fired in aloe leaves as the first firing and a final firing in umTomboti wood – toxic while burning, its oils stain pots a deep lustrous black. The pots are finally glossed up with animal fat.

The now internationally renowned Nesta Nala from the Tugela Ferry area of Zululand worked exclusively in that tradition. Nala was the foremost potter who brought Zulu pottery onto the world stage. She passed on her skills to her daughters and at her death in 2005 many in South Africa considered her a national treasure. She represented South Africa at the Cairo International Biennale for ceramics in 1994, received South Africa’s prestigious Vita award for craft in 1995, in 1999 participated in the Smithsonian Institute’s Folk Life Project in Washington. Her work is represented in major collections in South Africa and worldwide (Ceramics Today, circa 2001). Her pottery was traditional in the true sense – functional pots used in everyday Zulu tribal life and prized by the local rural community for its beauty. Considering the rudimentary equipment and method, her work is startling, exhibiting purity of form, perfect proportion and embellished with exquisitely simple reliefs. While much of her decoration style was in the Zulu geometric patterning tradition, she later experimented with fish and other motifs. Hints of European influence are found in her later pieces where she was encouraged to sign and date her work – a very unAfrican practice. Nala’s promotion and exposure at the Association of Potters of Southern Africa and Corobrik National Ceramics Exhibitions of the 90’s generated interest in traditional Zulu pottery. Had Nala not been discovered and catapulted onto the world art stage, her work would have remained in rural obscurity. Although world-renowned she remained a rurally based, traditional village potter until her death, never crossing the divide to a studio tradition. She left her legacy in the Nala family of potters and paved the way for other Zulu potters like the Magwaza family and the noteworthy Clive Sithole.

Clive Sithole is an exception—a true studio potter who studied traditional techniques under Nesta Nala. Heavily influenced by Nala, his works feature traditional Zulu form with added sculptural elements and a more Western style pit-firing. His work is considered a new development in the history of the craft. Successfully positioning his pot-making as an art form, he developed a style that incorporates bovine reliefs from the Zulu tradition of young boys making clay bulls (Van Wyk, 2010). His pots fuse the form and functionality of Nala’s and his own decorative style. While there are other examples, one hopes Clive Sithole heralds the future of African potters – creative practice unfettered by European influence yet relevant on the world art scene.

Bernard Zondo and Zinhle Nene (2009). Porcupine Tureen detail, 29 x 27 x 20cm. Masterpiece Collection: Ardmore Ceramics. Photo used with permission.

Bernard Zondo and Zinhle Nene (2009). Porcupine Tureen detail, 29 x 27 x 20cm. Masterpiece Collection: Ardmore Ceramics. Photo used with permission.

The end-use of African ceramics is fascinating and requires more research. Where the potter creates traditional ware, it is functionally useful to Africans as everyday or special occasion ware. The very same piece in the hands of Europeans becomes an art piece separated from its context and devoid of its utilitarian function yet prized for its beauty and market value. African Art Centre in Durban assists craft producers to sell their ware to collectors, interior decorators and particularly tourists. The high-end work is earmarked for galleries and collectors and the remainder is generally relegated to tourist curios. An unsurprising phenomenon is the plethora of studios of previously disadvantaged potters industriously churning out Africanesque pottery for Western consumption. Far worse is white South Africans churning out Western ceramics decorated in a kitsch quasi-African style. This is unduly harsh criticism of black craft studios as tourist patronage keeps bread on the table of these craftspeople who otherwise have no source of income.

The success of traditional pottery seems inextricably linked to Europeans; either as facilitators or business leaders on the one hand or the purchasers on the other. This symbiotic relationship has the drawback of the best artefacts ending up overseas, however the benefit is increased interest and trade in pottery (even from the tourism sector) allowing potters to develop and refine their practice and supports more people in the community learning the craft, ironically ensuring its survival as a tradition. At this juncture whether an African potter is studio-based or works traditionally does not seem to affect their fortunes, only that they are discovered and promoted. It is likely that as more potters like Clive Sithole come up through the ranks, African pottery will organically develop its own aesthetic and become increasingly self-assured. And that which is created in studios will influence the village potter.


Steven Smith is a Lecturer in Advertising Design at the Institute of Communication Design, Massey University, New Zealand.  Steven has been a practicing studio potter in South Africa for over twenty years and has a keen interest in Zulu culture and craft, especially pottery.

Hlengiwe Dube – African craft aspiring to gallery status

Hlengiwe Dube outside the Geelong Art Gallery fixing a wire basket

Hlengiwe Dube outside the Geelong Art Gallery fixing a wire basket

Hlengiwe Dube is a prominent Zulu crafter.* While she has mastered traditional bead and wire work, she has also developed new designs. She was a key participant in the South Project, where she collaborated with a sculptor to produce a hybrid telephone wire and cable tag work of art. Dube also works as a manager at the African Art Centre, where she plays an important developmental role with crafters in KwaZulu Natal. Last year, Dube published a book titled Zulu Beadwork which articulated the language of beads.

In the past, she has completed a number of commission for beaded public art in South Africa. This year she is producing a South African flag, embroidered entirely of beads, which will fly at the Madiba Stadium for the FIFA World Cup.

The African Art Centre where Hlengiwe works has a small gallery which hosts exhibitions of crafters. It is one of the relatively few places in South Africa were craft can be seen in a gallery setting. It seems a natural progression for a crafter like Hlengiwe to have a solo exhibition including unique works from her artistic imagination. But to claim status as an individual art is more difficult than in Western contemporary craft. Traditional culture seems to have a much stronger pull. In the following brief interview, she starts the ball rolling on the question of African craft in galleries.

What prompted you to write a book on Zulu beadwork?

Zulu Beadwork cover by Hlengiwe Dube

Zulu Beadwork cover by Hlengiwe Dube

My grandmother and mother were collectors of antique Zulu craftwork and beadwork and I used to go with them to the museums to help on translating the information about the antique beadwork that they were selling to them. I discovered that most of the items in the museums didn’t have enough information. Even when schools visited the museum, there was not enough information to gain.

When I was reading the books about the Zulu beadwork, they were all saying different things and I was so confused. I decided to go direct and communicate with the people whom wear the beadwork, as well as those who make beadwork. I sought to find out from them all the meaning of beadwork and colours that they used. It was very interesting because much of what I heard was different to what the available books were saying. I decided to collect all the information that I could and share it with the other Zulu beadwork lovers, as it was direct from the Zulu people.

Do you think Zulu craft like beadwork is the expression of an individual artist or a collective culture?

I think it is both. In some instances, craft items are intended for the sole use of a crafter or the person who wears or uses the craft object. You also find crafts which are representative of stylistic expressions of a particular culture with particular colours and designs of metaphoric significance to the concerned culture.

Would you like to see more of this craft in art galleries? If so, what do you think has prevented opportunities for their display?

I would definitely like to see more craft in art galleries. I think craft has always been relegated to a level lower that Fine Art, and not as a creative form of expression. I think display in craft in art galleries will narrow the divide between art and craft.

How do you see South African craft developing in the future?

I think South African craft is developing, embracing modern trends, usages and also attracts interest from other cultures.

*’Crafter’ is the preferred term for craftsperson in South Africa.